7UP + Project 7
This cause marketing campaign was a collaboration between 7UP and Project 7, and gave consumers the opportunity to pledge/donate to their choice of seven different humanitarian causes through the redemption of under-the-cap codes found on specially marked 7UP bottles.
Key features of the site experience included a real-time tally of donations per cause; social sharing; individual and team impact reports; and fundraising milestones/badges.
- Web Site Development (campaign site build and 7UP brand site touts)
- Social Activation Strategy
- Social Content Development
- Analytics and Reporting