7 events. 7UP. #7x7UP. This multifaceted, year-long program was engineered to bring 7UP to the forefront of electronic dance music, and help the brand connect with its Hispanic millennial target.
We brought the program to life by capitalizing on 7UP's partnerships with DJs Martin Garrix and Tiësto, and curating "front-row-seat experiences" at some of the world's largest electronic music festivals for both fans on site and at home.
- Social Persona Development
- Social Activation Strategy
- Social Content Development
- Web Site Development (builds and updates)
- Banner Development
- Live Event Activation
- Analytics and Reporting