Brow Play Studio by Maybelline New York

Up your brow game.

At the heart of this campaign was Brow Play Studio by Maybelline New York. This Web app gave users the chance to privately test out (and share on social media) solutions to their individual brow problems. She or he would begin by taking or uploading a photo; then select one or more brow concerns, their natural eyebrow color, and finally their face shape. The result — a custom solution from hundreds of options — a recommended Maybelline brow product and shade coupled with an animated demo and step-by-step instructions on how to get the perfect brows.

  • Video Content Development
  • Social Activation Strategy
  • Social Content Development
  • Web Site Development (Web app