Jack Daniel's Tennessee Fire

While the fame and popularity of Jack Daniel's Old No. 7 typically deems any kind of introduction unnecessary, the same can not be said in the case of its younger sibling Jack Daniel's Tennessee Fire. This cinnamon liqueur definitely had its work cut out for it when, in March 2014, it launched in a market dominated by Fireball. 

We created a series of market-specific animated videos and social content to help build consumer awareness and excitement.

  • Video Content Development
  • Social Activation Strategy
  • Social Content Development