New Year's resolutions are a hot topic every holiday season. Either we're thinking long and hard about self improvement, or coming to terms with the realities of being too lazy or disinterested to make a change.
In this tongue-in-cheek campaign, 7UP TEN joined forces with TV host and comedian Chelsea Handler to share its honest take on the situation. We created an experience that encouraged consumers to enlist Chelsea's help in keeping their resolutions. But after getting them to click through to a page promising support and nuggets of wisdom, instead brought them head-to-head with a fake-out site that literally fell away to reveal a video featuring Chelsea Handler being... Chelsea Handler. The key takeaway? When it comes to New Year's resolutions or choosing your favorite soda, there's never a need to make a sacrifice.
Site visitors could then either share the resolution-specific video via their favorite social channels, or turn around and punk a friend.
- Web Site Development (campaign site build and TEN product line site touts)
- Social Activation Strategy
- Social Content Development
- Analytics and Reporting